What is Bria AI?
Bria AI is a developer-first generative AI platform for ecommerce product visuals, offering API-driven Product Lifestyle Shot, Cutout, Shadow, and Background Generation at per-image pay-as-you-go pricing ($0.018-$0.03/image). Developed by Bria AI Ltd. and launched in 2020, it is listed as a freemium AI Product Photography solution.
Bria AI
Bria AI is a developer-first generative AI platform for ecommerce product visuals, offering API-driven Product Lifestyle Shot, Cutout, Shadow, and Background Generation at per-image pay-as-you-go pricing ($0.018-$0.03/image).
Key Highlights
100% Licensed Training Data
Trained exclusively on licensed data from Getty Images and ~20 partners — one of the only generative AI platforms with full IP and privacy indemnification (unlimited liability on Business).
Developer-First Pay-Per-Action Pricing
Per-API-action pricing ($0.018-$0.03/image) lets engineering teams scale product visual automation programmatically without subscription overhead or per-seat math.
Broad Integration Surface
API, Model Context Protocol (MCP), ComfyUI, Figma plugin, iFrame embedding — integrates into custom pipelines, design workflows, and Comfy node graphs equally well.
About
Bria AI, founded in 2020 in Tel Aviv by Gal Jacobi and Yair Adato, takes a fundamentally different approach to generative AI for ecommerce: developer-first APIs, per-action pricing, and 100% licensed training data with full IP indemnification. While consumer-facing tools like Photoroom target individual sellers via web UIs, Bria targets engineering teams at enterprise retailers and platforms building product visual automation at scale.
The product visual suite covers the core ecommerce workflow: Product Lifestyle Shot (text or image-guided scene generation), Product Packshot (turn any photo into professional ecommerce packshot), Product Cutout (background removal optimized for ecommerce), Product Shadow (realistic customizable shadows on transparent backgrounds), and Background Generation. Multi-product scene composition handles bundles and lifestyle arrangements. All outputs preserve product authenticity (no AI hallucination of features) and maintain context-aware realism — correct scale, placement, transparency, shadows, reflections, and lighting.
The pricing model is fundamentally different from subscription tools. Bria charges per API action: Lifestyle Shot at $0.03/image, Product Cutout at $0.018/image, Product Shadow at $0.018/image, Background Removal at $0.018/image, Background Generation at $0.03/image. Other services include Eraser ($0.02), Generative Fill ($0.03), Image Expansion ($0.02), Resolution Increase ($0.02), and Fibo image generation ($0.03, Lite $0.02). Video services run $0.01-$0.02 per second. Throughput is 10 actions/minute on Development and 60 actions/minute on Business.
The legal safety story is the killer differentiator. Bria is one of the only generative AI platforms trained exclusively on licensed data — sourced from Getty Images and approximately 20 partners — with full IP and privacy indemnification (unlimited liability) on the Business tier. Enterprise customers get copyrightability reports and flexible deployment options (private cloud API or on-premises). For Fortune 500 retailers, AAA gaming companies, and large platforms where generative AI legal risk is a board-level concern, Bria is often the only viable option.
The platform integrates broadly: API, Model Context Protocol (MCP), ComfyUI, Figma plugin, and an iFrame embedding option. The Free trial provides 100 API calls with full platform access, enough for prototyping and small projects. Bria has raised approximately $65M total funding through Series B as of 2025.
Use Cases
Enterprise Catalog Automation
Fortune 500 retailers and ecommerce platforms automate bulk product packshot, cutout, and lifestyle generation through Bria's API — with IP indemnification covering commercial use at scale.
ComfyUI / Design Pipeline Integration
Creative teams integrate Bria nodes into ComfyUI workflows or pull Bria assets directly into Figma — bridging AI generation with existing design pipelines.
Features
- Lifestyle Product Shot (text or image)
- Product Packshot (profesyonel ecommerce packshot)
- Product Cutout (ecommerce-optimize)
- Product Shadow (customizable, realistic)
- Background Generation
- Multi-product sahne kompozisyonu
- 100% licensed training data + IP indemnity
- API + MCP + ComfyUI + Figma + iFrame
- Context-aware realism
- Dynamic positioning and sizing
Pricing
Free
- 100 API calls/generation
- Full platform access (API, MCP, ComfyUI, Figma)
- Self-service fine-tuning
- Basic services
$0.018-$0.03/image
- Lifestyle Shot: $0.03/image
- Cutout/Shadow/BG Remove: $0.018/image
- Background Generation: $0.03/image
- 10 actions/minute
- Standart indemnification
Custom (volume)
- All Development features
- Full IP & privacy indemnity (unlimited liability)
- 60 actions/minute
- Live video streaming
- Dedicated customer success + premium support
Custom
- Flexible deployment (private cloud or on-premises)
- Copyrightability reports
- Customized throughput/latency
- Best pricing tier