FORMA: a new identity for coffee packaging
From a blank coffee pouch to a burnt-orange brand identity. FORMA is a fictional brand concept created for tasarim.ai.
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How this study was made
Created for tasarim.ai using OpenAI image generation. Both images are AI-generated: the source was generated first, then that same image was supplied for editing to create the result.
01 · Generate the source
A fictional subject with a clear composition and a simple starting point.
02 · Edit the same image
The original image and editing instructions guide the new design direction.
Prompts behind the study
Original English image instructions, so you can adapt the process.
Source generation prompt
Create one landscape 3:2 high-resolution photorealistic studio photograph for an honest design process case study, baseline input BEFORE a later packaging redesign. A single unbranded matte off-white stand-up coffee pouch with a sealed zip and subtle gusset, centered slightly left on a pale warm stone plinth, soft ivory studio background, delicate afternoon window shadow falling diagonally right. Camera three-quarter front view, entire pouch visible with generous negative space, commercially polished photographic realism, crisp paper texture and natural folds. Completely blank packaging: no words, logos, markings, coffee beans, illustration, watermark or split screen. One image only.
Image editing prompt
Edit the attached studio photograph into the AFTER for a fictional premium coffee packaging design study. Preserve the pouch shape, precise position, perspective, folds, zipper, plinth, camera framing and background lighting. Change only the printed design of the pouch: warm burnt-orange face with cream graphic linework suggesting terraced hills, striking oversized confident dark-ink typography reading exactly 'FORMA', smaller 'COFFEE STUDIO' beneath, a modest cream panel reading 'DAILY BLEND'. Refined contemporary independent roaster art direction, beautiful tactile matte ink, design follows folds naturally; no extra objects, no real logos, no watermark. This is an original fictional concept, not an existing brand collaboration. One landscape 3:2 photograph, same composition as supplied image.