# Looka vs Brandmark: AI Logo Tools Compared
You're starting a new business or refreshing your existing brand. Instead of paying thousands of dollars to a professional logo designer, you can create professional-looking logos in minutes with AI logo tools. Looka and Brandmark are the two most prominent tools in this space. We tested both for our own projects and are sharing our detailed findings.
Looka: Guided Logo and Branding Experience
Looka (formerly Logojoy) is one of the best-known names in AI-based logo design. The platform walks you through a step-by-step logo design process: first select your industry, define color preferences, mark logo styles you like, and Looka presents hundreds of logo suggestions.
When we tested Looka for a tech startup, we noticed how intuitive the process was. The platform first shows 5 logo styles and asks you to choose your favorites. Then you go through stages of color palette, icon preference, and font selection. This guided approach is invaluable especially for entrepreneurs without a design background.
Looka's strongest point is the brand kit it offers after logo selection. After choosing your logo, it automatically generates business cards, social media profile images, letterheads, email signatures, and more. Getting all brand materials from one place in a startup's early days is a huge time and money saver.
However, logos generated by Looka can sometimes feel "AI-made." Especially with very simple or very popular industry selections (restaurant, technology, beauty), you may encounter similar logos. There's design variety, but limitations exist in terms of uniqueness.
Brandmark: Minimalist and Smart Logo Generation
Brandmark offers a more minimalist and design-focused approach. The platform asks you to enter your name and slogan, add a few keywords, and then generates AI-based logo suggestions. Brandmark's differentiating feature is that its logos generally look more "designed" and modern.
When we tested Brandmark for the same tech startup, we noticed the results were more diverse and creative. While Looka offered safer, more classic choices, Brandmark could suggest bolder typography and icon combinations. The logos generated for technology and SaaS sectors in particular were genuinely impressive.
Another strong point of Brandmark is its color palette and font matching algorithm. The platform doesn't just generate logos — it also offers harmonious color palettes, font combinations, and visual language suggestions for your brand. This is a crucial part of the brand identity creation process.
However, Brandmark's interface isn't as guided as Looka's. Without some design knowledge, you might get lost among the options. Also, the brand kit (business cards, social media, etc.) isn't as comprehensive as Looka's.
Feature-by-Feature Comparison
| Feature | Looka | Brandmark | |---------|-------|-----------| | Logo Quality | 8/10 - Professional but predictable | 8.5/10 - More creative and modern | | User Experience | 9.5/10 - Guided, intuitive | 7.5/10 - Less guidance | | Design Variety | 7.5/10 - Wide but can repeat | 8.5/10 - Bolder choices | | Brand Kit | 9.5/10 - Very comprehensive | 7/10 - Basic level | | Font Options | 8/10 - Good variety | 9/10 - Superior typography | | Color Palette | 8/10 - Standard | 9/10 - Smart matching | | Icon Library | 8.5/10 - Extensive | 8/10 - Quality but fewer | | Editing Flexibility | 8/10 - Basic editor | 8.5/10 - Detailed editing | | SVG/Vector Output | 9/10 - All formats | 9/10 - All formats | | Satisfaction Guarantee | 8/10 - Refund policy | 7/10 - Limited |
Pricing Comparison
Designing a logo on Looka is free, but downloading requires payment. The Basic Logo package is $20 (single PNG file). Premium Logo package is $65 (SVG, PNG, high resolution). Brand Kit package is $96 (logo + 300+ brand materials). Brand Kit Subscription is $8/month for ongoing access.
Brandmark's pricing is simpler. The Basic plan is $25 (logo files). Designer plan is $65 (logo + color palette + style guide). Enterprise plan is $175 (full brand identity package). One-time payment, no subscription.
In our assessment, for just a logo, Looka's Basic plan ($20) is the most affordable starting point. However, if you want a complete brand kit, Looka's Brand Kit package ($96) is the most comprehensive option. Brandmark justifies its price in terms of logo quality and design variety.
When to Choose Which?
Choose Looka if: - You have no design background and want a guided process - You need a complete brand kit (business cards, social media, etc.) along with the logo - You want a quick and risk-free logo experience - You're a small business or startup wanting all brand materials from one place - You want a good logo without spending too much time
Choose Brandmark if: - You're looking for more creative and bold logo designs - Typography and font matching are important to you - You have some design knowledge and want detailed control - You're creating a technology, SaaS, or modern brand identity - You also want color palette and visual language suggestions - You prefer a one-time payment model
Our Verdict
We use both tools in our logo projects. If you're new to design and want a good-looking logo + brand kit quickly, start with Looka. Its guided process steers you toward good decisions and the resulting brand kit is genuinely useful.
If you want your logo quality to stand out and your brand to look bolder, choose Brandmark. The logos it produces for the tech sector in particular are truly professional-grade.
Our recommended tactic: generate logos for free on both platforms and compare. Purchase from whichever platform has the logo you prefer. Also make sure to try alternatives like Designs.ai and Hatchful — a different approach might give you exactly the result you're looking for.
---
Explore detailed reviews and comparisons of all tools mentioned in this article on [tasarim.ai](https://tasarim.ai).