Lately

Lately is a sophisticated AI-powered social media platform that takes a fundamentally different approach to content creation by focusing on content repurposing and brand voice preservation rather than generating content from scratch. Founded by Kate Bradley Chernis, a former rock and roll DJ turned AI entrepreneur, Lately has built a unique content intelligence engine that learns from your audience's engagement patterns to produce social media posts that authentically represent your brand.

The platform's core technology works by analyzing your long-form content assets such as blog posts, white papers, podcast episodes, webinar recordings, and video content. The AI identifies the specific sentences, phrases, and ideas within this content that are most likely to drive engagement based on patterns learned from your historical social media performance data. It then extracts and reformats these high-value snippets into platform-optimized social media posts, effectively turning one piece of long-form content into dozens of ready-to-publish social posts.

What makes Lately's approach distinctive is its focus on authentic brand voice. Rather than producing generic AI-generated content, the platform learns the specific vocabulary, tone, sentence structures, and messaging patterns that define your brand's communication style. Over time, the AI becomes increasingly accurate at producing content that sounds like it was written by your team. This voice model can be fine-tuned through user feedback and approval workflows.

The platform includes comprehensive social media management capabilities beyond content generation. The built-in scheduler supports publishing to LinkedIn, Twitter/X, Facebook, and Instagram with automatic formatting for each platform's character limits, image requirements, and hashtag conventions. Team collaboration features enable content approval workflows where generated posts can be reviewed, edited, and approved before scheduling. The analytics dashboard tracks key performance metrics and uses AI to provide insights about which types of content, topics, and posting times generate the highest engagement.

Lately offers a Starter plan at $19 per month for individual creators, a Growth plan at $239 per month for teams and businesses, and custom Enterprise pricing for large organizations. A free trial is available across all plans. The platform also offers special nonprofit pricing for eligible organizations on annual contracts.